Analysis of recent property sales -- official HM Land Registry data
The average house price in W10 (W10 4AA) is £897,682, based on 109 transactions recorded by HM Land Registry. The median price is £730,000, giving a price range from £2,631 to £3,450,000.
| Date | Price | Type | Area |
|---|---|---|---|
| 2026-01-23 | £650,000 | F | 69.0 m² |
| 2026-01-19 | £2,385,000 | F | 168.0 m² |
| 2026-01-15 | £1,400,000 | F | 107.0 m² |
| 2026-01-14 | £535,000 | F | 49.0 m² |
| 2026-01-12 | £890,000 | T | 123.0 m² |
Standard residential rates for primary residence. Does not include surcharges for additional properties or non-UK residents.
Market Overview: W10
W10 saw 109 residential sales complete over the twelve-month window, a busy level of activity that makes the local price benchmarks more reliable than in thinner markets.
Flats were the most common transaction type, representing 60% of sales, while terraced houses accounted for 36%. That flats-heavy composition is typical of central and inner-London postcodes where purpose-built blocks and converted period buildings dominate.
The twelve-month trend is softer than it was: the median in the second half of the window was 23.6% below the first-half median. Monthly volume was fairly consistent, giving the trend line a reliable shape.
For buyers and sellers in W10 4AA, the wide dispersion means averages are a weak guide — comparable sales matched on property type, floor area and condition will produce a far tighter estimate. On the rental side, the estimated gross yield on a median-priced property here is around 3.0%, based on ONS regional rents.